Eros Now, a leading South Asian over-top entertainment platform owned by global entertainment company Eros STX Global Corporation (NYSE: ESGC) (‘ErosSTX’ or ‘the Company’), announced the launch today. Extensive slate of over 100 singles under the banner of Eros Now Music in 2021. The lineup includes Mohit Chauhan, Neeti Mohan, Akasa, Ankit Tiwari, Ustad Rashid Khan, King Kaazi, Virus, Nooran Sisters and more. The label also unveiled their July lineup, which includes more singles from the Mainstream, Devotional, Spiritual & Healing series featuring artists such as Shibani Kashyap, Adhyayan Suman and more.
The July lineup includes Punjab singles Lakk Shake by Ven Ranjha and Shibani Kashyap, lively Punjabi tracks starring actress Govinda’s daughter Tina Ahuja, rustic tracks from the heart of Punjab by up-and-coming artist Indi Singh, and Hindi singles. Adhyayan Suman’s R&B track ‘Jab Se Dekha’, 2 tracks from the Devotional series – ‘Om Namah Shivaay’ and Hare Rama Hare Krishna and 5 30-minute tracks in the Spiritual & Healing space.
Commenting on the announcement, Pradeep Dwivedi, CEO of Eros International Media, said: “Our strong legacy in the film and music business continues to find new growth avenues. In these difficult times when millions are tied up at home, music is a premier label that transcends genres. It is our responsibility to provide the best trending music.To this end, we have appointed Rajitta Hemwaani, an experienced and well-known leader in the music business, as Business & Company.He is the Content Director at Eros Now Music.I We are confident that the lineup will delight enthusiasts while creating opportunities for both established and emerging artists to release music on our label.”
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Eros Music changed its brand name to Eros Now Music in January of this year. The label is committed to adding 28 million consumer experiences while adding new audiences by pre-launching hundreds of non-film hits from new and established artists, regardless of genre and geography. Since then, the company has partnered with several streaming, radio and TV platforms to release music across Hindi and Punjabi with over 30 artists including Sukhbir, Kanika Kapoor, Daler Mehndi, DJ Aqeel, Bhoomi Trivedi and Bappi Lahiri. And talented singers.
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Eros Now Music led the research to leverage market understanding and data science to plan its launch lineup. Since January of this year, the label has already released more than 40 top-performing independent albums. For example, the Punjabi song ‘Good Morning Girl’ by the latest popular Canadian artist Praabh Neear under the Eros Now Music banner was one of the top three singles on the MTV Beats charts for six weeks in a row.
Story premiere: Thursday, July 15, 2021 16:50 [IST]